Silly Clothes

Posted by on November 21st, 2010 at 9:12 AM

What can I say? People wore some silly clothing in the 1970s, but it may be that fashions got less silly as the decade went on. Because at the start they were mind-bending. Here are specimens of what Playboy thought it could sell its readers in its September 1970 issue (“Back to Campus”).

© 1970 HMH Publishing Co. Inc.

© 1970 HMH Publishing Co. Inc.

© 1970 HMH Publishing Co. Inc.

And not Playboy but an advertiser:

I suppose at this point I should mention The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank.

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