Posts Tagged ‘From the Shadow of the Northern Lights Vol. 2’

Top Shelf’s Swedish Invasion

Posted by on July 26th, 2010 at 12:01 AM

The Troll KingIt sounds, on the face of it, like a great marketing idea. Find a country that has a thriving comics community, but yet isn’t well known for it by most North Americans comics readers, indy or otherwise (i.e. any place that’s not France or Japan). Then, translate and release a number of said country’s books to the American and Canadian public under the header of “The [name of country here] Invasion.” Voila! Almost half of your publishing catalog for the season is taken care of!

OK, so it’s safe to say that Top Shelf likely had more sincere and idealistic goals in mind beyond merely filling slots in their schedule when they released their “Swedish Invasion” collection of books earlier this year. After all, it’s not like publishing these books doesn’t come with a certain amount of financial risk; there aren’t that many readers clamoring to procure Scandinavian comics as far as I know.